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| ISSUE No. 54 | JANUARY, 2006 |
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A free online monthly newsletter dedicated to helping sales and marketing professionals in the home builder industry. Should you know somebody who would also like to receive a subscription to this newsletter, please send their email address to: subscribe@ahghomebuildingnews.com
"Following a record-breaking year, we believe that a cooling process has begun in single-family and condo markets that will lead to a solid, more sustainable level of housing production and sales. This should be another good year for our industry".- David Pressly, president of the National Association of Home Builders (NAHB)
5 Online Form Conversion Keys
For many builders the primary purpose of their website is to generate qualified leads that result in on-site visits and sales. If this is your purpose, then you have to pay close attention to registration form completion or conversion rates. This basic online direct marketing principle is routinely overlooked. Improving your forms can easily double your lead volume. Online Form Conversion Rate is measured as: (Non-graphic Note: Visitor to registration page / Visitors completing the form = Online Form Conversion Rate) [ CONTINUE STORY ]
Builders, Buyers Flock to `GREEN' Construction
From its crown moldings to its wraparound porch, the new house emits an atmosphere more of genteel, traditional home than environmentally friendly experiment. More Southern Living than tree hugging. [ CONTINUE STORY ]
Futuristic Features Edging Into Home Market
Earlier this year, the plastic surgeon character Oliver Barnes on the CBS series "Out of Practice" demonstrated to his family how much profit he had made: on his voice command for "romantic atmosphere," curtains in his new condo swept across windows, lights dimmed, romantic music began playing and the gas fireplace ignited into flames. [ CONTINUE STORY ]
High-rise Real Estate Boom Reshapes Nation
Builders respond to shift in culture, planning [ CONTINUE STORY ]
Home Builders Eye Big Year in '06 Despite Slowing Demand
Major home builders are in line for another big year in 2006, according to Fitch Ratings, an international ratings agency, though the condominium market does present cause for pause. [ CONTINUE STORY ]
North Carolina Builder David Pressly Elected NAHB President
North Carolina home builder David L. Pressly, Jr. today was elected as the 2006 president of the 220,000-member National Association of Home Builders (NAHB) during the association’s 62nd annual International Builders’ Show in Orlando. [ CONTINUE STORY ]
Upcoming Events!!!
2006 National Green Building Conference [ CONTINUE STORY ]
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